David Ascencio speaking at the xTool U.S. Brand Launch
Sales & Enterprise Growth

DAVID ASCENCIO

9+ years building enterprise programs from scratch, owning complex B2B relationships with Nike, Estée Lauder & Tiffany & Co., and scaling revenue across direct and retail channels. First U.S. hire at xTool. Former Tesla.

Scroll
David Ascencio

BUILT ON
GRIT &
CURIOSITY

I'm a Bay Area–based sales and growth leader who thrives in ambiguous, fast-moving environments. Whether I'm building the first U.S. office from scratch, managing a portfolio of global enterprise accounts, or training retail teams on a showroom floor, I bring structure where there isn't any, and scale it into repeatable wins.

My career spans Tesla, where I generated $4M+ quarterly revenue as a top regional performer, to xTool, where I was the company's very first U.S. employee. Along the way I've led go-to-market launches, localized global campaigns, and built lasting partnerships with some of the most iconic brands in the world.

When I'm not in growth mode, you'll find me playing classical violin, at the gym, or probably trying to pick up another language. I'm already fluent in Spanish, conversational in French, and dabbling in German & Mandarin.

9+
Years in Sales
5+
Years at Tesla
4
Languages
Enterprise B2B Go-to-Market Retail Channels Revenue Growth Team Leadership Salesforce SaaS LATAM
what I've done

A FEW THINGS
I'VE BUILT

xTool Enterprise
xTool · Mountain View, CA
Enterprise Growth · Nike, Estée Lauder & Tiffany

Primary contact for global brand personalization programs. Managed strategic retail partnerships with Michaels and Micro Center, and led expansion into Canadian enterprise markets.

xTool US Launch, First Employee
xTool · First U.S. Employee
Built the Americas from the Ground Up

Led go-to-market strategy, created sales & marketing programs from scratch, localized global campaigns for DTC, and helped launch the U.S. office, all in a complex, multilingual startup environment.

Tesla Sales
Tesla Inc. · San Jose, CA
Senior Sales · Key Market

Consistently exceeded weekly, monthly, and quarterly targets. Averaged 97% KPI achievement week-over-week during Q1–Q3 of 2022. Drove deals from prospecting to close in one of Tesla's most competitive markets.

Tesla Direct Delivery
Tesla Inc. · Fremont, CA
Launched Tesla Direct Home Delivery

Spearheaded Tesla Direct, the program that delivered new cars directly to customers' homes. Led the customer experience for Tesla's first international Model 3 delivery center and trained 50+ new hires.

London office building at night, Franchain fintech SaaS
Franchain · London, UK (Remote)
Founding SDR · Fintech SaaS

One of the first SDRs worldwide; drove early-stage growth and market validation. Increased meaningful interactions by 40%, improved lead engagement by 60%, and grew qualified leads by 50% through optimized outreach.

Tesla Palo Alto
Tesla Inc. · Palo Alto, CA
Top Regional Performer

Led the Palo Alto territory as a top regional revenue driver, generating over $4 million in gross revenue per quarter. Prospected new business via Salesforce, outbound events, and co-piloting customer test drives.

IN
ACTION

the toolkit

SKILLS &
TOOLS

Salesforce & CRMs

Expert-level pipeline management, client relations, and data-driven outreach across Apollo, Salesforce, and custom CRMs.

📊
SQL & Data

Comfortable querying data and using analytics to identify growth opportunities, track KPIs, and drive decisions.

🎨
Adobe Creative Cloud

Fluent across the Creative Suite for creating sales materials, decks, and campaign assets that convert.

🌐
Microsoft Office Suite

Expert in Excel, PowerPoint, and Word for building compelling narratives and business cases.

🤝
Enterprise B2B

Building and managing complex partnerships with global brands like Nike, Estée Lauder, Tiffany & Co., Michaels, and Micro Center.

🚀
Go-to-Market

Launching products and programs from zero, creating SOPs, channel strategies, and scalable growth engines.

🛠
Feishu / Lark

Cross-functional collaboration in complex multilingual startup environments with global teams.

🌎
LATAM Expansion

Localizing marketing and sales programs for US and LATAM markets, including Canada enterprise onboarding.

I SPEAK YOUR
LANGUAGE

ENGLISH
Native
ESPAÑOL
Fluent
FRANÇAIS
Conversational
DE / 中文
Limited

EDUCATION

UNIVERSITY OF CALIFORNIA, MERCED
B.S. Management · Minor: Cognitive Science
2011 – 2016 · Merced, California

Coursework in Game Theory, Investments & Futures, Corporate Finance, Financial Accounting, and Marketing: a blend of business strategy and behavioral science that still shapes how I approach deals.

LONDON SCHOOL OF ECONOMICS
Summer Programme · Management
Summer 2014 · London, United Kingdom

Studied management at one of the world's leading institutions, an experience that deepened my global perspective and reinforced my drive to work across international markets and cultures.

🎻 CLASSICAL VIOLIN
🏋️ FITNESS
🌍 GLOBAL MARKETS
🗣 LANGUAGES
✈️ INTERNATIONAL BUSINESS
let's work together

LET'S
CONNECT

Whether you're looking for an enterprise growth leader, a strategic partner, or just want to talk shop, my inbox is always open.